Joe Vitale is your basic do-it-all-kind of guy: an expert copy writer, an inspired speaker, and innovator (Hypnotic Marketing), a teacher, a psychologist, a certified metaphysical practitioner and hypnotist, an ordained minister, a Chi Kung healer, an author, an organizer, a consultant, a knower of the ‘Secret’ that governs everybody’s lives…and last but not least…a want-to-be Texan.  Heck, he might even do some brain surgery on the sid for all I know.

 Born 12/29/53 in Warren, Ohio, Joe Vitale certainly knows how to put the think-big Texan idea into practice.  The bottom line, folks—Joe knows how to get our attention (There’s a Customer Born Every Minute: P.T. Barnum’s Secrets for Business Success).  He even had The New York Post working for him. They wrote an article for one of his P.T. Barnum-ish publicity stunts: “The Canine Concert”, billed as the ‘world’s first canine concert--a musical event at the pitch that only dogs could hear.’  Brilliant, I say!

 Joe Vitale’s doctorate degree comes from the University of Metaphysics in Sedona, Arizona, referred to as an unaccredited institution of higher learning. Having lived in Mount Shasta, the other New Age capital of our planet, I am a little skeptical when someone tells me he has the secret for ‘unlimited happiness, love, health, prosperity and sex’.  I am more skeptical when he wants to sell me this info.  But, that’s what marketing is all about, and Joe Vitale is a skilled marketer with tons of stuff to teach.  He has written so many books, each appealing to a different segment of customers, that the mere listing of the titles would tire me out unduly.

 Here’s a piece of my wife’s mind for free:  If someone want s to sell you the most important information about living and happiness, don’t pay for it.  I don’t mind paying for a bit of his marketing info, though.  It’s just that I draw the line at the selling of ‘unlimited health, happiness, sex, peace and prosperity’.  This is my pet peeve and I apologize.