Dan Kennedy (we are not worthy…we are not worthy…we are not worthy…we are) Let us give homage to the guiding light and mentor of many highly successful marketers:  Yanik Silver, Jeff Paul, Jason Isaksen and so on.

I am not willing, however, to spend thousands of dollars on anybody’s information product, no matter how ‘B.S.’ free it is.  Fortunately, Dan Kennedy has a newsletter, a no-nonsense blog and many books to recommend.  Every marketer would add to his information to read at least one.  I personally like his blogs.  They are short and sweet.  Dan Kennedy has perfected the technique of putting one idea at a time into the head of a student.

Although Mr. Kennedy is the king of direct mail marketing and leans heavily towards offline marketing, as I have hinted, his teachings are invaluable. (How else could he have fathered so many of the Greats?   Plus, there is a ton of money to be had by reaching out to folks in their homes, i.e.stuffing mailboxes.  Look at Bose Electronics, for example.  They’ve taken a relatively OK product and made everyone think it’s truly special--all by using direct mail: Try our product free for sixty days. We are so sure you will find our sound system superior, we’ll pay return shipping…